What Can You Learn From Tiffany Masterson And The Sale Of Drunk Elephant?
Shiseido just announced that it is purchasing Dunk Elephant for $845 million dollars.
Its founder, Tiffany Masterson, will get a cool $125 million when the sale closes.
She started Drunk Elephant when she was a SAHM and with some family investments, built the clean beauty company into what it is today.
But she told Forbes exactly what you need to know to be successful, be the consumer first.
“I don’t look at other brands. I don’t go into Sephora anymore.” “I don’t follow trends. I stay close to home and stay in my lane. I do what I need. I’m a consumer first.” - Forbes
Don’t create things because it will get a lot of clicks, likes or views, or because your favorite influencer does it.
It can be hard to stay in your lane and ignore what other people are doing but comparison is the thief of joy.
Create content you want to read, products you want to own, and services you want to use.
Also Read: HOW DRUNK ELEPHANT FOUNDER TIFFANY MASTERSON WENT FROM STAY-AT-HOME MOM TO BEAUTY MOGUL - Fashionista